I was reading a book by Gillian Shepherd...on you are what you eat...it goes through a holistic approach to food and diet ....and life in general....but it was a chapter at the end off the book that caught my attention ...it was to do with how you prepare the food...if you prepare the food with passion and energy then you reap the benefit in taste etc.....and I must admit..you get a burger on the hop from a mickie D or BK as we do when we travel and run from one flight to the next...but if you get a burger from a good resurant..do you notice the difference...if you have a meal consiting of fresh ingredients ..rather than frozen...you tell the diffrence..if you are served your meal by passionated table staff ..you are more likely to return....what is this to do with a great company...
- Have a passion for you product....your company...your people....yoru customers...
- Keep it fresh...and new...
- Instill the same passion and vision you have for your company and products....to your own people...it will catch.....the old saying "it only takes an ember to start a fire"...
- The process off doing business with your company should be a good experience for your customer
- If you build your product with passion and energy..it will show....you will not be bothered by it coming back to bother you or give you heartburn
Slainte
Keltie
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