My Competitor Raised $50 Million - Great!
When a competitor raises a round of venture capital, how should you react? We discuss a scenario in which your competition raises a massive venture capital funding round.
Your competitor just raised $50 million. Time to panic, right?
Not necessarily.
When your competitors raise considerably more money than you, there's a silver lining in that cloud.
Here's our take on what it means to be outfunded by the competition.
The bottomline? You can take a competitor's capital raise as good news and bad news – here's why.
The Good News: Looking on the Bright Side
You're Business Model Just Received Some Serious Validation
When a venture capital firm or strategic investor invests in one of your competitors, it confirms that outsiders think you are on to something. While it's true that they didn't invest in you, it still shows they have some faith and interest in what you are doing. That's a better situation to be in than having, say, five competitors and nobody in the group can raise any money because not a single investor believes in the opportunity you are all chasing after.
It's Going to Be Easier for You to Raise Money Now
Once one company in a group of competitors receives funding, it often -- not always, mind you – we'll get to that later -- becomes much easier for everybody else in the group to raise money. As mentioned above, your sector has been validated by the first group of investors. This gets other investor groups interested in the sector. For example, if Kleiner Perkins just jumped into the sector, the other investors will take it as a sign that the sector is worth investing in. Many investors are lemmings and will follow the leaders. So, once a competitor gets funded, it's very common that other investor groups will start calling you. Assuming you want to raise money, that's a good thing.
You May Get Some Acquisition Interest
Acquirers often take interest in funding rounds too. When one company in a competitive group gets a big funding round, it's fairly common for one to two others in the group to get acquired six months later. Once the business model is validated by a large investment in one of your peers, there's a realization that there they may be some value in acquiring similar firms. An investment round naturally increases the sale price, so there may be a desire to acquire your company before you do your round and increase your price. If the price is right, that's a good thing – and it was all triggered by your competitor's closing a big funding round. Even if acquisition interest is a few years off, you'll be in better shape when suitors come around than your funded competitor; they'll have to hold out for a high price to please investors, while you, on the other hand, can price your company much more attractively.
The Pressure Is On…For Your Funded Competitor
Believe it or not, getting a big funding round isn't always a good thing. Your competitor who got funding now has a lot of external scrutiny on every move they make. You, on the other hand, are still carefree and nimble, able to make your own decisions. There's a good chance they'll spend the money foolishly, ramping up on unnecessary – and unnecessarily expensive – staff, as well as overspending a boatload of money on marketing. That's what (dumb) companies do when they close a funding round. VC-funded firms often follow a common game plan that doesn't guarantee success and can, in many cases, make failure more likely.
Your Competitor Will Do Your Marketing For You
I've been in exactly your position, and one of the best things about competitors getting funding is that they tend to spend a lot on evangelizing the market. At first, when you see their full-page color ads in the trade magazines and their big and impressive trade show booth, you might think: Oh no, they're using that VC money to outmarket us! But the reality is that there is a trickle-down effect to their marketing dollars that helps you out, especially if you are in a new marketplace where demand isn't strong yet. Let them spend money to educate the market, and then deliver a better product to customers they'd love to have.
A Funding Round Can Be a Signal of Weakness
If you're cash flow positive and your business is growing as you’d like it to, rest a little easier. Your competitor may have raised money because they had no other option. Indeed, some companies raise money because running the business profitably isn't something they've figured out. Rather, than improve fundamentals to get to positive cash flow, they run to the VCs, tell a big story, and get money in the bank. If they keep running in the red, that money will eventually be gone. It's water under the dam, as they say. Long story short, a competitor receiving VC funding doesn't necessarily mean they are doing well. Rather, it can be a sign of weakness..
The Bad News: Maybe It Is Time to Panic
OK, if you've read up to this point (and thanks for sticking with me this far, by the way!), you may be feeling much better about your competitor's having raised $50 million or whatever they raised.
Don't feel better. While there's some merit to what we've said above, this is mostly just spin – it's making lemonade when life deals you lemons.
If you are the CEO and your competitors just raised funding, use the arguments above in a pep talk to boost the morale of your demoralized employees. Most will buy it – and like we said there's some merit to the arguments made above.
But let's be realistic. There are more than a few good reasons to panic when a competitor raises a ton of money.
Bad News – Competitors Have Raised a Bunch of Money
Here are a bunch of reasons why a competitor's raising funding should not be taken lightly.
Their Product Development Will Leave You in the Dust
Perhaps you've got a better offering than the competitor. Maybe you are at parity. Regardless of where you are right now, prepare to be left in the dust. With their newly acquired venture money, the competitor will hire talented engineers and product development staff. They'll kick into high gear while you stay at low gear. With a better product, they'll capture more market share and you will experience a slow and painful fall to mediocrity.
They Will Speed Past You in Marketing and Sales Capability
Marketing dollars are wasted in some markets, but in others strong brand recognition and great marketing can lock up the market. If your competitor just raised money, think about whether increased investment in marketing on their part will put your company at risk. If so, you may need to raise money yourself in order to stay competitive. The same thought process applies to sales. Even if you've got a better process, you'll lose deals if they've got a better sales force.
They May No Longer Care About Profitability
When a competitor raises a large venture round, profitability may no longer be a top priority for them. They may offer huge discounts to prospects just to buy business – as a result, prospective customers will go with them, rather than you. They will lower prices just to put you out of business, and with money in the bank, they can afford to do it.
They Got the Stamp of Approval, and You Didn't
Some markets only have one winner – and sometimes that's not true but everybody thinks it is. Once one company in a given space gets a big venture round, there's a decent chance that other investors won't act like lemmings but will instead do the opposite. The logic goes like this: Hmmmm, if Kleiner Perkins is putting a ton of money into Company B, that company must be really good. They're sure to dominate the market, so we should steer clear of this space. Long story short, your competitor's getting a venture round may preclude your getting any funding at all.
This Might Mean You Have an Achilles' Heal
You can be the best founder and CEO in the world, with great engineers, great marketers and a great sales staff. But are you any good at raising money? If your competitor raises money, it's time to assess how good you are at doing the same. If bootstrapping is your strategy, no worries. But if you've been trying to raise money and haven't, the maybe it's time to bring in a new management team member who can raise money. Clearly, your competitor is better at fundraising than you are, since they were able to close their round. You need to recognize your weakness and take action appropriately.
The Bottom Line?
If your competitor raised money recently, it can be a good thing or a bad thing – or both for that matter. Your mileage may vary, as they say.
But, too be sure, many companies that have a lot of funding have been handily defeated by competitors with little or no venture funding.
When competitors raise money, you don't have to raise money too – but, without a doubt, you do have to raise your game to a higher level.
From the blog by http://www.gaebler.com/ Gaebler Ventures, established in 1999, is a business incubator, holding company, and venture capital fund based in Chicago, Illinois.
Slainte
Gordon
When a competitor raises a round of venture capital, how should you react? We discuss a scenario in which your competition raises a massive venture capital funding round.
Your competitor just raised $50 million. Time to panic, right?
Not necessarily.
When your competitors raise considerably more money than you, there's a silver lining in that cloud.
Here's our take on what it means to be outfunded by the competition.
The bottomline? You can take a competitor's capital raise as good news and bad news – here's why.
The Good News: Looking on the Bright Side
You're Business Model Just Received Some Serious Validation
When a venture capital firm or strategic investor invests in one of your competitors, it confirms that outsiders think you are on to something. While it's true that they didn't invest in you, it still shows they have some faith and interest in what you are doing. That's a better situation to be in than having, say, five competitors and nobody in the group can raise any money because not a single investor believes in the opportunity you are all chasing after.
It's Going to Be Easier for You to Raise Money Now
Once one company in a group of competitors receives funding, it often -- not always, mind you – we'll get to that later -- becomes much easier for everybody else in the group to raise money. As mentioned above, your sector has been validated by the first group of investors. This gets other investor groups interested in the sector. For example, if Kleiner Perkins just jumped into the sector, the other investors will take it as a sign that the sector is worth investing in. Many investors are lemmings and will follow the leaders. So, once a competitor gets funded, it's very common that other investor groups will start calling you. Assuming you want to raise money, that's a good thing.
You May Get Some Acquisition Interest
Acquirers often take interest in funding rounds too. When one company in a competitive group gets a big funding round, it's fairly common for one to two others in the group to get acquired six months later. Once the business model is validated by a large investment in one of your peers, there's a realization that there they may be some value in acquiring similar firms. An investment round naturally increases the sale price, so there may be a desire to acquire your company before you do your round and increase your price. If the price is right, that's a good thing – and it was all triggered by your competitor's closing a big funding round. Even if acquisition interest is a few years off, you'll be in better shape when suitors come around than your funded competitor; they'll have to hold out for a high price to please investors, while you, on the other hand, can price your company much more attractively.
The Pressure Is On…For Your Funded Competitor
Believe it or not, getting a big funding round isn't always a good thing. Your competitor who got funding now has a lot of external scrutiny on every move they make. You, on the other hand, are still carefree and nimble, able to make your own decisions. There's a good chance they'll spend the money foolishly, ramping up on unnecessary – and unnecessarily expensive – staff, as well as overspending a boatload of money on marketing. That's what (dumb) companies do when they close a funding round. VC-funded firms often follow a common game plan that doesn't guarantee success and can, in many cases, make failure more likely.
Your Competitor Will Do Your Marketing For You
I've been in exactly your position, and one of the best things about competitors getting funding is that they tend to spend a lot on evangelizing the market. At first, when you see their full-page color ads in the trade magazines and their big and impressive trade show booth, you might think: Oh no, they're using that VC money to outmarket us! But the reality is that there is a trickle-down effect to their marketing dollars that helps you out, especially if you are in a new marketplace where demand isn't strong yet. Let them spend money to educate the market, and then deliver a better product to customers they'd love to have.
A Funding Round Can Be a Signal of Weakness
If you're cash flow positive and your business is growing as you’d like it to, rest a little easier. Your competitor may have raised money because they had no other option. Indeed, some companies raise money because running the business profitably isn't something they've figured out. Rather, than improve fundamentals to get to positive cash flow, they run to the VCs, tell a big story, and get money in the bank. If they keep running in the red, that money will eventually be gone. It's water under the dam, as they say. Long story short, a competitor receiving VC funding doesn't necessarily mean they are doing well. Rather, it can be a sign of weakness..
The Bad News: Maybe It Is Time to Panic
OK, if you've read up to this point (and thanks for sticking with me this far, by the way!), you may be feeling much better about your competitor's having raised $50 million or whatever they raised.
Don't feel better. While there's some merit to what we've said above, this is mostly just spin – it's making lemonade when life deals you lemons.
If you are the CEO and your competitors just raised funding, use the arguments above in a pep talk to boost the morale of your demoralized employees. Most will buy it – and like we said there's some merit to the arguments made above.
But let's be realistic. There are more than a few good reasons to panic when a competitor raises a ton of money.
Bad News – Competitors Have Raised a Bunch of Money
Here are a bunch of reasons why a competitor's raising funding should not be taken lightly.
Their Product Development Will Leave You in the Dust
Perhaps you've got a better offering than the competitor. Maybe you are at parity. Regardless of where you are right now, prepare to be left in the dust. With their newly acquired venture money, the competitor will hire talented engineers and product development staff. They'll kick into high gear while you stay at low gear. With a better product, they'll capture more market share and you will experience a slow and painful fall to mediocrity.
They Will Speed Past You in Marketing and Sales Capability
Marketing dollars are wasted in some markets, but in others strong brand recognition and great marketing can lock up the market. If your competitor just raised money, think about whether increased investment in marketing on their part will put your company at risk. If so, you may need to raise money yourself in order to stay competitive. The same thought process applies to sales. Even if you've got a better process, you'll lose deals if they've got a better sales force.
They May No Longer Care About Profitability
When a competitor raises a large venture round, profitability may no longer be a top priority for them. They may offer huge discounts to prospects just to buy business – as a result, prospective customers will go with them, rather than you. They will lower prices just to put you out of business, and with money in the bank, they can afford to do it.
They Got the Stamp of Approval, and You Didn't
Some markets only have one winner – and sometimes that's not true but everybody thinks it is. Once one company in a given space gets a big venture round, there's a decent chance that other investors won't act like lemmings but will instead do the opposite. The logic goes like this: Hmmmm, if Kleiner Perkins is putting a ton of money into Company B, that company must be really good. They're sure to dominate the market, so we should steer clear of this space. Long story short, your competitor's getting a venture round may preclude your getting any funding at all.
This Might Mean You Have an Achilles' Heal
You can be the best founder and CEO in the world, with great engineers, great marketers and a great sales staff. But are you any good at raising money? If your competitor raises money, it's time to assess how good you are at doing the same. If bootstrapping is your strategy, no worries. But if you've been trying to raise money and haven't, the maybe it's time to bring in a new management team member who can raise money. Clearly, your competitor is better at fundraising than you are, since they were able to close their round. You need to recognize your weakness and take action appropriately.
The Bottom Line?
If your competitor raised money recently, it can be a good thing or a bad thing – or both for that matter. Your mileage may vary, as they say.
But, too be sure, many companies that have a lot of funding have been handily defeated by competitors with little or no venture funding.
When competitors raise money, you don't have to raise money too – but, without a doubt, you do have to raise your game to a higher level.
From the blog by http://www.gaebler.com/ Gaebler Ventures, established in 1999, is a business incubator, holding company, and venture capital fund based in Chicago, Illinois.
Slainte
Gordon
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