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Wednesday, November 22, 2006

"because" vs "with"

"because" vs "with"

This is a very interesting article worth a read, it talks about the two choices we have to make around product/services to our customers ?we either make it easy or hard...


JP Rangaswami writing in The Daily Telegraph blog:
As technologists, we have two choices:One is to provide the customer a better experience, the freedom to select what he wants, a differentiation based on service quality against a backdrop of abundance.
The second is to create artificial scarcities around the things that are abundant, create new inconveniences for the customer, new lock-ins, new irritants. Irritants like Region Coding on DVDs. Lock-ins like we see in digital music.
For the last thirty years, too many of us in IT have focussed on creating these artificial scarcities, often without even knowing it. First we paid to bury the data in vendor stacks, then we paid to try and dig it out. We've been doing this for years. And we're in danger of doing it again.
Time for a change.
Time to focus on ways of delivering service where the customer wants, when the customer wants, how the customer wants. Time to focus on open platforms, open protocols, open software, open ways of doing business.
That's what the economics of abundance is really about. Making money because of what you do, and not with what you do. Having customers who stay with you because they want to, not because they have to.Great stuff from JP, as usual.
Slainte
Keltie

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